Digital Content Strategies #3 – Tips to Perform & Pitfalls to Avoid

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05 Dec 2022

Digital Content Strategies #3 – Tips to Perform & Pitfalls to Avoid

Now that you know the ''musts'' in terms of social media, newsletters & blog articles, we give you some tips to follow to better perform in your digital content strategies, as well as the main pitfalls to avoid !

Tips to follow to perform:

Plan an editorial calendar so that you can better plan your publications on your social media
Create impactful visuals: thanks to the Canva tool, for example, because it is easy to use and offers many templates
Rely on the notoriety of your banner, but not too much either (make sure to keep your specificity as a broker)
Be regular in your communications: the algorithms prefer, and in addition, you contribute to creating a habit
Prioritize quality over quantity (better 1 or 2 communications very good per week, rather than one per day but sloppy)
Work with the right tools: Cocoon IMMO, for example
Think omnichannel: make connections between your different communication channels

Pitfalls to avoid:

Getting started too quickly and not holding up over time: take it easy at first, think long-term!
Communicating irregularly: prioritize regularity
Underestimating the importance of communities and not getting new subscribers
Setting the wrong goals and therefore the wrong performance indicators: make sure you are relevant!
Forgetting Google My Business: indeed, it's free and it allows you to ask customers to leave reviews! Also, don't forget to respond to reviews
Lack of patience: digital communication is a medium-term and long-term investment!

Did you know that you could outsource a part of the work to COCOON IMMO? A Cocoon-Immo project manager feeds your social networks, manages your newsletters, writes your blog articles...

What Cocoon IMMO brings you:

100% connected

Your listings are automatically added to the Cocoon-Immo platform and highlighted on your social media. The right format, on the right social media. You have nothing to do.

100% collaborative

From your Cocoon-Immo space, consult your editorial calendar, complete the work of your project manager by creating your own publications, respond to your customer testimonials... the Cocoon-Immo platform is at your service!

100% Your Banner

We combine your image and your banner's image: we rely particularly on the content of the network (blog articles, news, etc.).

Cocoon-Immo allows you to:

Save yourself some time
Find content ideas: newsletters, blog articles
Publish some posts according to the “winning trio” news/listings/broker’s life
Bring a human side to your publications
Link your listings to your social media and post several publications automatically (as well as an automated email for your seller, where he can consult the posts published)
Have access to a collaborative platform: you can add personalized content directly from the Cocoon-Immo platform, by sharing at once on your 5 social media platforms! (Instagram, Facebook, LinkedIn, Google My Business and Youtube)
Delegate the setting up of all your accounts as well as updates.

Book a virtual meeting with us now to find out all about our Cocoon-Immo offers: https://immosquare.pipedrive.com/scheduler/EKmlIr/rendez-vous-par-defaut

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