The 5 best Instagram practices for the real estate sector

In the dynamic real estate sector, Instagram proves to be an essential channel for brokers, offering an engaging visual platform ideal for attracting clients and prospects. Thanks to the expertise of Cocoon-Immo, a specialist in digital communication for real estate professionals, Immosquare reveals key tips and best practices for optimizing your presence on Instagram and boosting your real estate activity. Cocoon-Immo, with its platform for managing social networks and innovative communities, transforms the communication of real estate brokers.

Here are five recommendations to excel on Instagram:

1. Humanize Your Presence

Don't just focus on promoting your new listings. Incorporate glimpses of your life as a real estate broker, such as quotes, highlights, or significant events, to establish a personal connection with your community. This approach enriches your brand by revealing the human behind the properties.

2. Use Hashtags Wisely

Hashtags increase the visibility of your posts, connecting you to a wider audience. It's advised to use at least three per post, carefully selecting them to reach relevant prospects. Focus on location, property types, and market specifics for optimal effectiveness. Include hashtags like #realEstate, #home, and #apartment in your posts to enhance your reach.

3. Leverage Stories and Reels

Dynamic formats such as stories and reels offer a unique opportunity to showcase your properties from a new angle, while boosting your community's engagement. Use them to show behind-the-scenes of your open houses and the highlights of your real estate broker activity.

4. Consistency and Regularity

A successful Instagram strategy relies on the regularity of your posts. Establish an editorial calendar to ensure continuous presence and develop an engaged community. It's advised to post at least three times a week to maintain trust and loyalty among your followers. Don't forget to interact with them in the comments, a practice valued by Instagram's algorithm.

5. Targeted Advertising

Do not underestimate the impact of advertising on Instagram. Even with a modest budget, targeted campaigns can significantly increase your visibility and attract new prospects.

By adopting these best practices, Immosquare and Cocoon-Immo guide you towards transforming your Instagram account into a powerful marketing lever for real estate. Explore our marketplace to discover customized tools designed to strengthen your digital presence and position you as the reference real estate broker in your area.